Just about a week ago, for instance, Time Warner hinted that it may start limiting the number of shows it makes available to Netflix altogether. It also hinted that it may increase the time it takes for a show to end up on Netflix after initially airing on TV.
Now, in yet another effort to quell the Netflix effect, Bloomberg recently reported that some TV networks are already cutting back on the number of aired commercials in an effort to keep viewers happy and off of their Netflix queue.
Do you see what they did there? They completely ignored the reason that every subscriber of Netflix subscribed to Netflix for, and instead chose to pull a bait-and-switch on viewers while using it as an excuse to up the fees for commercials to advertisers. It would be an awesome business move were it not so shockingly stupid.
Note to TV studios: We don’t care if you remove ALL the commercials. That’s not why people cut the cord. They cut the cord because they’re tired of paying outrageously high monthly fees to the cable companies for channels they don’t even want. And they’re tired of being forced to spend time manipulating DVR schedules to record the few shows they actually want to watch so that they can watch them WHEN they want to watch them.
To combat Netflix (and other sites & services like it), the studios and distribution companies are withholding content for longer periods of time before letting Netflix distribute it to their customers. In some cases, they simply won’t let Netflix have certain content at all.
That’s brilliant. Look how great that worked for the music recording industry. Does the word Napster mean anything to these idiots?